Envy won the pitch for the regional launch event of the Volkswagen up!

With a nationwide promotional tour and creative campaign, envy linked VW Jetta with fashion themes, lifestyle and social networks. As part of repositioning the VW Jetta, envy developed a local marketing campaign for Volkswagen, presenting VW Jetta in the context of fashion & social events. The model contest winner of „Germany's Next Top Model“ was a testimonial of the promotion. The campaign included promotional tours with envy my people models who shot glamour photos with trendsetters and prospective clients. Those were posted to the respective social media profiles. As an incentive for uploading the branded photos, the participants of the promotion were able to win invitations to Frankfurt's nightlife VIP events, where VW Jetta served as a shuttle. In the context of a classic sales promotion and customer care, local Volkswagen dealers were also able to invite individuals to the corresponding VIP events.

Envy won the pitch for the regional launch event of the Volkswagen up!

With a nationwide promotional tour and creative campaign, envy linked VW Jetta with fashion themes, lifestyle and social networks. As part of repositioning the VW Jetta, envy developed a local marketing campaign for Volkswagen, presenting VW Jetta in the context of fashion & social events. The model contest winner of „Germany's Next Top Model“ was a testimonial of the promotion. The campaign included promotional tours with envy my people models who shot glamour photos with trendsetters and prospective clients. Those were posted to the respective social media profiles. As an incentive for uploading the branded photos, the participants of the promotion were able to win invitations to Frankfurt's nightlife VIP events, where VW Jetta served as a shuttle. In the context of a classic sales promotion and customer care, local Volkswagen dealers were also able to invite individuals to the corresponding VIP events.

Envy won the pitch for the regional launch event of the Volkswagen up!

With a nationwide promotional tour and creative campaign, envy linked VW Jetta with fashion themes, lifestyle and social networks. As part of repositioning the VW Jetta, envy developed a local marketing campaign for Volkswagen, presenting VW Jetta in the context of fashion & social events. The model contest winner of „Germany's Next Top Model“ was a testimonial of the promotion. The campaign included promotional tours with envy my people models who shot glamour photos with trendsetters and prospective clients. Those were posted to the respective social media profiles. As an incentive for uploading the branded photos, the participants of the promotion were able to win invitations to Frankfurt's nightlife VIP events, where VW Jetta served as a shuttle. In the context of a classic sales promotion and customer care, local Volkswagen dealers were also able to invite individuals to the corresponding VIP events.

Envy won the pitch for the regional launch event of the Volkswagen up!