Development, execution and recruitment of the sponsoring partner Hyundai for a nationwide promotion tour exceeded the expectations of our client.

With the concept, implementation and acquisition of a new partner, Hyundai, we were once again able to delight our client F.A.Z. during his nationwide uni-promotion tour. In 2013, for the fourth time in a row, the promotion was tied to a creative competition during which the students could use ready-made set-ups on site to present their idea of the new Sunday partner. In order to increase a higher reach, the students could upload their photos via a microsite and participate in an online voting. This year we have increased the number of participants in comparison to previous years. Finally, with the acquisition of the car brand Hyundai as our new partner, we were able to make a significant contribution to the campaign's cost optimization.

Development, execution and recruitment of the sponsoring partner Hyundai for a nationwide promotion tour exceeded the expectations of our client.

Development, execution and recruitment of the sponsoring partner Hyundai for a nationwide promotion tour exceeded the expectations of our client.

With the concept, implementation and acquisition of a new partner, Hyundai, we were once again able to delight our client F.A.Z. during his nationwide uni-promotion tour. In 2013, for the fourth time in a row, the promotion was tied to a creative competition during which the students could use ready-made set-ups on site to present their idea of the new Sunday partner. In order to increase a higher reach, the students could upload their photos via a microsite and participate in an online voting. This year we have increased the number of participants in comparison to previous years. Finally, with the acquisition of the car brand Hyundai as our new partner, we were able to make a significant contribution to the campaign's cost optimization.