Envy won the pitch for a nationwide university promotion including a strong social media component.
In a pitch for a nationwide university promotion of the daily newspapers F.A.Z., Envy prevailed by linking social media solutions to the classic promotional campaign. The uni-promotion has turned out to be one of the most successful new customer acquisition programs for the client, organized for the fifth year in a row. The entire concept, including CI and CD, has been developed exclusively by envy. Furthermore, Envy was responsible for coordinating the tour (including communication with all participating universities) as well as the casting and training of the promoters. The campaign is one of the earliest business cases for integrating social media communication in an offline campaign, proving it's quality and efficiency during five years of collaboration.
#hostess-agency #cross-media-marketing #product-promotion #people #microsite #sweepstakes #promoter #adress-generation #promotion-agency #sweepstakes #promotion #agency
Envy won the pitch for a nationwide university promotion including a strong social media component.
In a pitch for a nationwide university promotion of the daily newspapers F.A.Z., Envy prevailed by linking social media solutions to the classic promotional campaign. The uni-promotion has turned out to be one of the most successful new customer acquisition programs for the client, organized for the fifth year in a row. The entire concept, including CI and CD, has been developed exclusively by envy. Furthermore, Envy was responsible for coordinating the tour (including communication with all participating universities) as well as the casting and training of the promoters. The campaign is one of the earliest business cases for integrating social media communication in an offline campaign, proving it's quality and efficiency during five years of collaboration.
#hostess-agency #cross-media-marketing #product-promotion #people #microsite #sweepstakes #promoter #adress-generation #promotion-agency #sweepstakes #promotion #agency
Envy won the pitch for a nationwide university promotion including a strong social media component.
In a pitch for a nationwide university promotion of the daily newspapers F.A.Z., Envy prevailed by linking social media solutions to the classic promotional campaign. The uni-promotion has turned out to be one of the most successful new customer acquisition programs for the client, organized for the fifth year in a row. The entire concept, including CI and CD, has been developed exclusively by envy. Furthermore, Envy was responsible for coordinating the tour (including communication with all participating universities) as well as the casting and training of the promoters. The campaign is one of the earliest business cases for integrating social media communication in an offline campaign, proving it's quality and efficiency during five years of collaboration.
#hostess-agency #cross-media-marketing #product-promotion #people #microsite #sweepstakes #promoter #adress-generation #promotion-agency #sweepstakes #promotion #agency
Envy won the pitch for a nationwide university promotion including a strong social media component.
In a pitch for a nationwide university promotion of the daily newspapers F.A.Z., Envy prevailed by linking social media solutions to the classic promotional campaign. The uni-promotion has turned out to be one of the most successful new customer acquisition programs for the client, organized for the fifth year in a row. The entire concept, including CI and CD, has been developed exclusively by envy. Furthermore, Envy was responsible for coordinating the tour (including communication with all participating universities) as well as the casting and training of the promoters. The campaign is one of the earliest business cases for integrating social media communication in an offline campaign, proving it's quality and efficiency during five years of collaboration.
#hostess-agency #cross-media-marketing #product-promotion #people #microsite #sweepstakes #promoter #adress-generation #promotion-agency #sweepstakes #promotion #agency